One of the best lessons I learned about sales came when I worked at Google. Preparing for a pitch to one of the big banks, our sales executive said, “Look, if they were rational in their ad spend, they’d put it all in YouTube. But they aren’t, so we need to create a connection, tell a story.”
If you build professional relationships with the same care that fuels your personal ones, you’re likely to build more meaningful—and fruitful—business connections.
Business development today thrives on networks and exchanges of favors that energize rather than drain both giver and taker.
We know building and maintaining professional connections is critical to growing your business. And it doesn’t have to be difficult or draining, says bestselling author and rock-star Wharton professor Adam Grant, but it does require some fresh thinking.
AdRoll Group is a nimble survivor in the shifting world of ad tech. Started in 2008 as a network that sold ads on specialized blogs, the firm morphed into a leader in retargeting, i.e. showing users ads for products they recently looked at but didn’t buy. By 2012, as AdRoll added more and more services, Inc. magazine ranked the company as America’s seventh-fastest-growing company. Then, last year, AdRoll Group surprised everyone by shedding businesses and restructuring itself into a pair of more focused units. We spoke to Scott Gifis, president of AdRoll, about the new business unit focused on marketing solutions for the Direct to Consumer economy.
You could call Jalak Jobanputra an early adopter. In 1995, as an analyst, she was part of the team that took Netscape public. And she’s been a bitcoin believer since 2013, when cryptocurrency and blockchain technology were even less understood than they are now. That’s when she left a plum gig with the Omidyar Network (a philanthropic fund started by eBay co-founder Pierre Omidyar) to launch Future\Perfect Ventures, which focuses on blockchain tech and machine learning. We spoke to her about her gift for knowing what’s next.
The Growth will Help More Professionals Build Authentic Business Relationships Throughout the Country
Brianna Elefant, Chief Revenue Officer of Voray, speaks with Nicole V. Cramer from Forbes
When asked what keeps her going as the Chief Revenue Officer of Voray (a company looking to put authenticity back into networking), and in her life, Brianna Elefant points to perspective. She says, “One problem can never be big enough to bring you down. Problems aren’t stop signs, they are guidelines.” Lauded as an agent for effective change, as well as being a compassionate listener (according to colleagues and clients), Elefant is a testament to the validity of this approach.
Originally published on FierceCEO.com
Networking events are a staple of doing business and David Olk, CEO of Voray, is out to change their often-bland format.
Current network functions are “inefficient, ineffective, stale and repetitive,” Olk told FierceCEO. “When you’re a CEO you’re always being invited to a lot of stuff.”
What Olk wanted to do was “create networking events people wanted to go to. A small dinner with people you want to break bread with.”