Michael Ferrante

Michael Ferrante

Recent Posts

3 Steps to Effectively Leveraging Authenticity for BizDev Efforts

Posted by Michael Ferrante on Aug 14, 2019 1:04:07 PM

One of the best lessons I learned about sales came when I worked at Google. Preparing for a pitch to one of the big banks, our sales executive said, “Look, if they were rational in their ad spend, they’d put it all in YouTube. But they aren’t, so we need to create a connection, tell a story.” 

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Topics: Business Development, Biz Dev